Sakshi Sitesh

​Active Buildings

COMMUNICATION STRATEGY SPECIALIST

2020 - 2022​

 

Active Buildings, a B2B/D2C tech start-up working in the arena of built spaces to help save costs and energy in maintaining these buildings, all while ensuring the safety and health of its occupants from the harmful impacts of a rapidly changing environment. 

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• ​Facilitated the dissemination of information around the airborne nature of COVID by retelling complex data-centric case studies as anecdotes

• Raised funding in investment for the company and for the company's prototypes deployed at vaccination centres to prevent COVID 3rd wave

• Integrated PR in Active Building's communication efforts to boost awareness, raising Active Building's representation in media from the ground up.

• Drafted new brand guidelines and archetypes that would be unique to the personality of Active Buildings, distinguishing it from its competitors

• Enable compelling, cross-platform storytelling formats with the end goal to educate laymen about the importance of clean indoor air quality

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MARKETING CONSULTANT

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• Expanded leads database by utilising inbound marketing tools like Hubspot and Mailchimp, generating variegated enquiries across the period of one month. 

• Scripted and stitched together a video emphasising the importance of clean air for other pandemics to not rise in the coming time

• Started advising the then content team for ActiveBuilding's social media content

 

Sanofi Consumer Healthcare

GLOBAL MARKETING TRAINEE - BODY PAIN PORTFOLIO

2023 - 2024

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Sanofi is one of the global leaders in pharmaceuticals. Consumer healthcare (now goes by the name Opella) is a leader in over-the-counter drugs, enabling consumers to take charge of their health.

 

• Marketing Operations: Responsible for people and processes, ensured smooth collaboration between cross-functional teams, organized weekly sprints to understand project progress

• Managed all marketing invoices (using COUPA) for agencies and artists, managed budget database, updating it regularly and ensuring holisitc budget utilisation. Suggested new expenditures to improve marketing assets and utilize funds

• Collaborated with cross-functional teams (R&D, Medical, Regulatory, Commercial, BDE) to work on product line expansion roadmap of new brand called initiv

• Supported the logistics of principle campaign development of initiv

• Developed initiv launch playbook for the countries launching initiv in the upcoming years (Germany, US, Mexico, Australia, Japan) containing product research, brand pulse, sales strategy, marketing strategy, end to end consumer experience roadmap etc 

• Led the development of initiv sustainability webpage, as a part of Sanofi's B-corp commitments, working with international creative agencies, web development, and ESG teams

• Activated the brand initiv internally in Sanofi at major internal coporate events like Sanofi Brand Strategy Week Paris 2024 and Sanofi Leadership Forum Amsterdam​

• Assisted the B2B marketing of initiv by collaborating with athlete sports federation (CNOSF), HCPs and Physiotherapists​​

• Managed all creative digital assets of initiv, collaborating with creative agencies, getting medical and regulatory approvals (through VEEVA Vaults) and leveraging digital asset management softwares (DAMs) to distrubute assets regionally to French and Italian teams for local adaptations

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MullenLowe Lintas, India

BRAND RESEARCH 

(October 2020 - December 2020)

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MullenLowe Lintas, a subsidiary of the America based Interpublic Group assigned two brands to me during my internship there-- TVS and ITC Aashirvad Milk.

 

• Audited the competitors of ITC Aashirvad Milk and position them basis their need states. 

• Proposed positioning choices for ITC Aashirvad Svasti Slo-Cook Squeeze-It Ghee, and lactose-free and low lactose milk

• Examined the appropriateness of OTT for the integration of regional content with TVS Scooty Pep+, Star City, Radeon, and Sport

• Identified influencers for each category of two-wheelers​

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10Power LLC, California

STRATEGIC MARKETING INTERN

(May 2020 - August 2020)

 

​A certified B-corporation, 10Power seeks to finance and develop commercial-scale solar projects in Haiti to employ and train the local youth communities to work on the same. 

 

• Achieved increased social media engagement, raising impressions organically with holistic storytelling by nearly 300% 

• Analysed 10Power's social media performance, making talking points on gender, race, and their co-relation with climate injustice, in accordance with SDGs 5,7,11,13

• Designing white papers for investments and DAFs

• Drafted a marketing plan for the quarter, regularly advising the CEO on activities that 10Power can undertake

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Indian Army

VIDEO PROJECT

(April 2020)

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I was shortlisted to do this project during my post-graduate diploma from the Indian Institute of Mass Communication, under the Ministry of Information and Broadcasting. During the first wave of the pandemic, the Indian Armed Forces bands from different regimens played patriotic tunes, as a way of thanking the frontline workers. The video was uploaded by the Indian Army on their Facebook, Instagram and Youtube. The video received a total of about 100K likes across channels and 500K plays on Instagram. 

 

I received a letter of recommendation from the ADGPI for my work. 

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Video Editor, Aam Aadmi Party

(August 2019 - October 2019)

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Aam Aadmi Party (AAP) is one of the strongest Oppositions to the ruling regime in the current Indian political scenario. In 2019, they were prepping for contesting the legislative assembly elections to retain their authority over the Indian Capital, which they did, making Mr Arvind Kejriwal the chief minister of Delhi for the third consecutive time. 

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• Strengthened the content-creation team by providing post-production support for the inflow of content in the days leading up to the election campaign commencement under the mentorship of (erstwhile) Only Much Louder (OML)'s Mr Vijay Nair

• Managed the backend support for visuals of the Arvind Kejriwal app during its development phase as a part of the preliminary election campaign. 

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Video Editor, NDTV GoodTimes

(June 2018 - July 2018)

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Having joined Goodtimes when it had just split from its parent channel, NDTV, meant being onboarded during an especially challenging time-- when they were pulling out all the stops for rebranding GoodTimes. 

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• Adapted full-length TV episodes of chef Kunal's My Yellow Table into app-friendly bite-sized recipe videos

• Laid out an app-friendly content plan, scaling it to the capacity of Goodtimes digital's production unit

• Curated all recipes categorically from the various TV shows that aired on the Goodtimes TV channel

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Communications and Operations Intern, Mavcomm Consulting
(June 2017- July 2017)

Being my first summer internship at a renowned PR agency, this experience taught me communicating effectively with journalists and applying the journalism that was taught in the freshman year of college. 

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• Engaged with client brands like Audi, Polaris, UM Motorcycle, Indian Motorcycles, aiding in the conceptualisation of PR plans for the upcoming quarter 

• Collaborated with auto journalists to coordinate test drives and review coverage for the Audi R8 Spyder for media coverage across various print, online, and broadcast platforms to assist team track performance and identify areas for improvement

• Provided PR support for the Indian Motorcycle Breakfast Ride event, drafting and distributing press releases, coordinating media outreach, and assisting with press coverage in the lead-up to, and after the event in July 2017.

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